Marketing

In the last post we talked about the first three of the 7 specific areas you need to consider in your franchise prototype process.

There are 7 specific areas you need to consider in your franchise prototype process.

Today I’d like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation.

Today I’m going to talk about the life cycle of a business and how to get the most out of each cycle while also extending the lifespan of your business.

The largest category of turn-key businesses are franchises. There is a franchise for ever industry in the world and they are fairly easy to acquire and come with practically a pop out of the box pre-assembled system.

Today I’d like to chat about the different types of support staff you need and what makes them so important.

We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch.

Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than standard company branding advertisements. The same principles that go into putting together a high impact (and, often, high priced) ad campaign can be adapted to fit your needs with similar results. Here are some ways to put together and execute a professional, effective ad campaign: Put together a short report that’ll you’ll automatically send to prospects when they contact you. This should include a short description of your business and what you specialize in. Don’t forget to include case studies, samples or other proof of your success. Develop value-oriented yellow page ads. Consider newsletters as a way of educating and informing customers about your industry and services offered. Offer a free seminar, webinar or other lecture to build awareness of your business, but make sure you make the information pertinent to your target market and find speakers who are respected and known in the industry. Buy an existing business, introduce better marketing and grow this new business faster than a “from scratch” business. Always test different versions of your ads to find the most effective ones. Use direct mail marketing to grow your business. Put together a database of previous customers and send them new information. Offer incentives such as frequent purchasing benefits, loyalty programs, referral programs or others.

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.