Catch The Big Fish
There are several factors to take into consideration when prepping yourself and your company to approach larger clients. Let’s start by looking at the three paths most businesses take and show you which one is the path to success. Then we’ll talk about the mindset that is needed to attract the big fish. There are three major paths a business can take: Snail Speed Shooting Star Catch the Big Fish Snail Speed Most business owners end up working themselves into the ground without much reward or success. This is what happens when you fool yourself into thinking you will find quick success. You may also find yourself following this path when you are afraid of change. Shooting Star This describes a business that shoots to the top so fast that they are overwhelmed and don’t have the right resources in place to adapt. This can also happen from being overwhelmed by too many small clients and not taking the time to find large clients which will sustain your business and growth after the smaller clients fade away. Catch the Big Fish This is the path that allows you to build at a steady pace and create something that you can manage by not allowing your customers to outpace you. You can do this by putting these tips to work: Attract, keep, and lock in big clients. Integrate “big business” culture into your company and employees. Acquire the expertise you need to grow. Have the courage to make changes as you
