Do It Like the Big Dawgs!
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than standard company branding advertisements. The same principles that go into putting together a high impact (and, often, high priced) ad campaign can be adapted to fit your needs with similar results. Here are some ways to put together and execute a professional, effective ad campaign: Put together a short report that’ll you’ll automatically send to prospects when they contact you. This should include a short description of your business and what you specialize in. Don’t forget to include case studies, samples or other proof of your success. Develop value-oriented yellow page ads. Consider newsletters as a way of educating and informing customers about your industry and services offered. Offer a free seminar, webinar or other lecture to build awareness of your business, but make sure you make the information pertinent to your target market and find speakers who are respected and known in the industry. Buy an existing business, introduce better marketing and grow this new business faster than a “from scratch” business. Always test different versions of your ads to find the most effective ones. Use direct mail marketing to grow your business. Put together a database of previous customers and send them new information. Offer incentives such as frequent purchasing benefits, loyalty programs, referral programs or others.
